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All Plump. Zero Burn: The House Of Lakmē Introduces The 9to5 Hya Gloss Powerplump Lip Oil

BusinessManasi Praharaj07 Jul 2026

All Plump. Zero Burn: The House Of Lakmē Introduces The 9to5 Hya Gloss Powerplump Lip Oil

India, July 07:  Ditch the burn, embrace the chill. The House of Lakmē is redefining the plumping game with a formula that swaps the traditional, uncomfortable burn for an instant, icy-cool rush. Powered by frosty peppermint oil and a fresh watermelon flavour, this next-generation lip innovation delivers a refreshing cooling experience while instantly volumizing your pout. It is the ultimate answer for the modern Indian woman who refuses to compromise on comfort, proving that dramatic, high-shine plump can finally feel entirely effortless.
 
As the leading makeup brand continues to expand its innovation-led portfolio, this launch directly meets the evolving needs of beauty enthusiasts gravitating towards hybrid beauty. Today's consumer expects makeup to deliver deep skincare benefits, high-performance results, and absolute comfort in one effortless swipe. Responding to this shift, the Lakmē 9to5 Hya Gloss Powerplump Lip Oil perfectly bridges the gap between restorative lip care and a high-shine color payoff.
 
The Power Behind the Plump
 
Designed around the philosophy of All Plump. Zero Burn., this specialized formula gives lips a hydrated, smooth, plump look with a dewy, glass-like shine.
  • The Sensation: Infused with Peppermint Oil for a soothing, ice-cool sensation with absolutely no burning or irritation.
  • The Skincare Core: Enriched with Hyaluronic Acid and Vitamin E to deeply hydrate, smooth, and nourish lips.
  • The Texture: A silky, cushiony texture that glides on effortlessly, delivering instant comfort and a plush, non-sticky feel.
Versatile, Buildable Shine
The buildable tint offers ultimate versatility for any occasion and is available in seven flattering shades—including versatile nudes, soft pinks, rich berries, reds and a crystal-clear gloss.
  • The Standout Innovator: Features the My Lips But Better pH-adaptive shade, which reacts dynamically to your lips to create a soft, flattering tint unique to you.
  • The Application: Wear it sheer for a natural look, or layer it over the Lakmē 9to5 Hya Matte Liquid Lipstick for a bolder, high-octane, and longer-wearing glossy finish.
With the launch of the Lakmē 9to5 Hya Gloss Powerplump Lip Oil, the House of Lakmē continues its mission to bring global beauty breakthroughs directly to Indian consumers. By delivering accessible, high-quality, and trend-setting formulations, Lakmē effortlessly elevates the daily makeup routine.
 
Available across all leading online & offline retail channels – Nykaa, Myntra, Amazon, Tira & more