Chennai, 20 Nov: CavinKare, under its beverage division, has strengthened its Cavin’s portfolio with the addition of Orange Cream Biscuit Milkshake and Premium Malt Milkshake variants. Inspired by iconic 90s flavours and crafted with modern dairy innovation, the range reinforces the brand’s promise of “Taste of Childhood,” evoking joyful memories for consumers while offering a contemporary twist. With this strategic expansion, CavinKare aims to accelerate market share by offering products that engage consumers both emotionally and experientially.

Amplifying on this, the brand has introduced its ‘Indulge the Child in You’ campaign for Children’s Day, engaging over 2500 college students through nostalgic 90s-inspired photobooths. Students created fun “adult vs. childlike” moments while enjoying the new Orange Cream Biscuit and Premium Malt Milkshakes. The captured moments were instantly printed, framed, and handed to students as keepsakes for the day. Many students took to social media, tagging @CavinsMilkshake and using #IndulgeTheChildInYou, turning the campus into a joyful feed of nostalgia and smiles.

Commenting on the launch, Mr. K.G. Mallikeswaran, Business Head – Beverages at CavinKare Private Limited, said, “As the Indian beverage segment continues to evolve, the demand for products that blend emotional resonance with innovation is stronger than ever. At Cavin’s, we believe that taste is a powerful storyteller, and with our Orange Cream Biscuit and Premium Malt milkshakes, we are bringing back flavours deeply rooted in Indian childhood nostalgia. The ‘Indulge the Child in You' is an initiative in the same direction, where we want to tap into the collective memory of generations and deliver the milkshakes in a convenient, contemporary format. Through this expansion, we are committed to leading the category with differentiated offerings.”

The Orange Cream Biscuit variant takes inspiration from the beloved cream-filled biscuits that were a staple in school lunchboxes. Its zesty orange flavour creates a playful, tangy twist that evokes fond memories of childhood snack time. The Premium Malt variant offers a malty, wholesome richness inspired by traditional malt drinks, with roasted notes and a subtly sweet finish, a nostalgic nod to comforting routines, reimagined for today’s consumers.

The new Orange Cream Biscuit Milkshake and Premium Malt Milkshake are available in 170ml and 180ml tetra packs, across general trade stores, modern retail chains, and leading e-commerce platforms, ensuring wide accessibility and visibility.