By Mr. Raghwendra Singh, Wholesale Director, Decathlon Sports India

“Corporate gifting is evolving as organisations look for ways to make employee engagement more meaningful and relevant to everyday wellbeing. At Decathlon, we see this shift as an opportunity to move beyond traditional, one-size-fits-all gifting and encourage people to discover sport in a way that works for them. Through our ‘Gift a Sport’ initiative, organisations can give employees the freedom to choose from a wide range of sports and wellness products along with the option of ‘Gift Cards’, making the gift more personal while encouraging active lifestyles. From festive sports celebrations and team activities during Diwali and Christmas to everyday wellbeing, these initiatives can help bring colleagues together through shared, active experiences. As our B2B business continues to scale, covering more than 20,000 entities across India, initiatives like ‘Gift a Sport’ reflect our larger ambition of making sport and wellbeing more accessible across enterprise India. This festive season, we see corporate gifting as not just a gesture of appreciation, but an opportunity to enable healthier and more active choices beyond the workplace.”