“The Indian fashion consumer is increasingly looking for brands that combine global relevance with accessible style. Madden NYC fills an exciting whitespace in the market with its fashion forward aesthetic, strong value proposition and broad appeal. We are confident the brand will resonate with a new generation of consumers and establish a strong presence across both digital and physical retail in India." Sumeet Yadav, Head - Reliance Brands Limited.

"India has become one of the most exciting fashion markets in the world, and we're thrilled to introduce Madden NYC to consumers looking for accessible, trend-driven style," says Ian Funk, President of International at Steve Madden. "We're excited to partner with Reliance to bring a brand inspired by the energy of New York City to a new generation of consumers. This launch marks an important milestone in our continued international growth, and we look forward to building the brand together."