Oct 06: As body care continues to evolve in India, more brands are bringing skincare-inspired formulations to the category. Hibiscus Monkey has been challenging the conventional body wash since 2024, when it launched its Probiotics Body Wash in Cardamom Zen and Cinnamon Birthday Cake. The formula was created to move beyond the traditional water-and-fragrance-led body wash, replacing harsh SLS and SLES with gentle, plant-based surfactants, added water with moisturising ingredients such as aloe vera and Himalayan apricot oil, and introducing a proprietary blend of prebiotics, postbiotics and probiotic lysates to support the skin microbiome.

Two years on, the Probiotics Body Wash has become one of the brand’s best-sellers and one of its most talked-about products, helping put greater attention on what actually goes into a body wash. With Lemonade, Hibiscus Monkey builds on the same formulation philosophy while adding a third sensorial experience to the range: a bright, zesty citrus aroma inspired by freshly squeezed lemonade.

At the heart of Lemonade is Hibiscus Monkey’s Biotics System™, combining prebiotics, postbiotics and probiotic lysates to nourish the skin’s beneficial bacteria while cleansing, helping support the skin barrier and keep odour-causing bacteria in check. The formula is pH balanced to work with the skin’s naturally slightly acidic environment and uses coconut-derived surfactants in place of harsh SLS and SLES.

The formula is also made without added water. Instead, its base uses aloe vera and 100% natural Himalayan apricot oil, alongside glycerin and vitamin E, allowing the body wash to cleanse while helping maintain moisture and comfort. It is free from SLS, SLES, parabens, phenoxyethanol and synthetic fragrance.

The new Lemonade variant also takes a considered approach to fragrance. Its bright, sunny aroma comes from real lemon peel oil and sweet orange oil, rather than a synthetic fragrance or perfume blend. The result is a fresh citrus scent designed to turn the everyday shower into a more uplifting ritual.

Speaking about the launch, Roshni Mehta, Co-founder, Hibiscus Monkey, says,

 “When we launched the Probiotics Body Wash two years ago, we asked people to expect more from a body wash, and they did. Lemonade doubles down on everything that made it a breakthrough, the microbiome science, the pH balance, the no-added-water base and adds a bright new aroma made from real citrus, without synthetic fragrances.”

For Mona Mehta, Co-founder, fragrance is an important part of the everyday ritual:

 “A body wash is a daily ritual, and the aroma is what makes it yours. Some mornings call for the calm of Cardamom Zen, some for the indulgence of Cinnamon Birthday Cake. Lemonade is for the days you want to wake up to sunshine. Three aromas, one formula that genuinely cares for your skin.”

And for Naina Mehta, Co-founder, the launch continues the brand’s larger philosophy around body care:

“Our belief has always been that skincare does not stop at the face. The skin on your body works just as hard, and it deserves the same care. It has been wonderful to watch so many people make the switch to the Probiotics Body Wash, and Lemonade gives them one more delicious reason to.”

With Lemonade, the Probiotics Body Wash range now offers three distinct aromas while retaining the same formulation philosophy: calming Cardamom Zen, indulgent Cinnamon Birthday Cake and bright, zesty Lemonade.