Oct 07: Shalimar Paints, a pioneer in the Indian paint industry for over 120 years, charts its next phase of growth and is placing its channel partners at the centre of its expansion strategy. The company recently hosted an exclusive international dealer meet from October 4th–7th in Singapore, bringing together key channel partners from across India to discuss new market opportunities across key cities, distribution ambitions, sales milestones, and recognise outstanding performance, while strengthening its partner ecosystem.

The meet brought together leading dealers for a series of business discussions, interactions and engagement activities, offering an opportunity to reflect on the company’s journey and discuss the road ahead. The gathering also celebrated the strong partnership between Shalimar Paints and its channel ecosystem, which continues to play an important role in expanding the brand’s reach across markets. The engagement comes as Shalimar Paints continues to strengthen its pan-India channel ecosystem, with 8,000+ dealers and distributors and 8,000+ retail touchpoints supporting its market presence and consumer reach, having added 100 distributors in H1 FY26 to deepen indirect reach and rural penetration.

A key highlight of the meet was the felicitation of high-performing channel partners, conducted by Rahul Shirdhankar, National Sales Head, Vishal Bhagat, Marketing Head, and Zonal Heads, recognising their contribution to the company’s business and continued efforts towards strengthening the brand’s presence across markets. Furthermore, Mr. Kuldip Raina, MD & CEO, also briefly discussed the company’s overall strategy and the way forward, while the business sessions also touched upon new product launches, offering channel partners a glimpse into the company’s upcoming portfolio and product direction. The initiative reflects Shalimar Paints’ focus on building relationships that go beyond business transactions and creating a stronger, more collaborative channel network.

The discussions during the meet also centred around market expansion, strengthening distribution, improving partner engagement and identifying new avenues for growth. With the Indian paints industry witnessing increasing competition and evolving consumer preferences, Shalimar Paints continues to focus on strengthening its market presence through a combination of product innovation, distribution expansion and closer engagement with its channel network.

The Singapore meet comes as part of Shalimar Paints’ continued efforts to invest in its channel ecosystem and recognise the partners who have contributed to its growth. Going ahead, the company will continue to strengthen its operations through automation and system synchronisation, alongside investments in greener manufacturing capabilities, while deepening partner engagement to support its growth plans across India.